竞价排名是通过出价来影响搜索引擎中相关词语的位置，而内容优化则是通过保证内容质量来影响相关词语在搜索引擎中的位置。不能使用作弊方法或者利用问题手法来参加竞价或者促使流量上升；
一、百度新手基础优化
1. 了解搜索引擎优化（SEO）的原理。要想在百度上取得好的排名，首先就要对SEO有一定的了解。这样才能够正确利用各项工具来进行优化。
2. 关注竞价排名和内容优化。竞价排名是通过出价来影响搜索引擎中相关词语的位置，而内容优化则是通过保证内容质量来影响相关词语在搜索引擎中的位置。
3. 树立正常思路并且不断学习新方法。无论是竞价或者内容都必须遵循正常思路，不能使用作弊方法或者利用问题手法来参加竞价或者促使流量上升；而且随时学习新方法、新工具、新数据来促使效益最大化。
4. 站多采集多, 高效能生产出好内容, 进行发布, 努力将之剪裁成独特性, 有意义性, 便于人员理解; 各大门户/APP/微博/QQ 空间/微信平台都要有显眼但不张扬的字样; 比如: “XX APP” / “XX APP-XXX” / “XXX-XX APP” 等; 这样子就能够将 XX APP 串在一起!
5. 多通道发布: 通过 SEO 优化 + PPC + SNS + QQ 空间 + 微博 + 微信平台+ App Store & Google Play Store & 360 Mobile Assistant & Baidu Mobile Assistant & 91 Mobile Market etc., 多通道发布!
6. 测评&回测: 通过 A/B Test , MVT Test , UAT Test , Usability Testing , User Experience Evaluation (UXE) and other testing methods to evaluate the performance of your website or app in order to make improvements and optimize it for better user experience and higher conversion rate .
7. 追随行业动态 : 阅读《Search Engine Land》、《Search Engine Journal》、《Moz Blogs》、Google Webmaster Central Blogs （GWCB)and other industry blogs regularly to stay up-to-date with the latest trends in search engine optimization (SEO). Also follow popular social media accounts such as Twitter and Facebook for more information about SEO updates from experts around the world .
8. 时刻留意 Google Analytics : Monitor your website's traffic using Google Analytics on a regular basis so that you can identify any potential issues or opportunities quickly before they become major problems . This will help you keep track of how well your SEO efforts are paying off over time .
9. 追随Google Algorithm Updates : Keep an eye out for any changes made by Google in its algorithm updates so that you can adjust your strategy accordingly if needed . This will ensure that your website is always optimized according to the latest best practices recommended by Google itself .
10. 不忘初心: Remember why you started optimizing for search engines in the first place – because it helps bring more visitors to your site who are interested in what you have to offer them ! Don't forget this goal when making decisions about which strategies or tactics to use during optimization process !
二、如何对App进行优化?
1. App Store Optimization(ASO): ASO is a process of optimizing mobile apps so they rank higher on app stores like Apple's iTunes store and Android's Google Play store . It involves researching keywords related to an app , creating compelling descriptions and screenshots , setting up ratings systems within apps themselves , submitting press releases about new features or promotions associated with an app etc.. All these activities help increase visibility of an app on respective stores thus leading more people downloading it !
2. Improve Performance Of Your App : Make sure that all aspects of performance including loading speed, responsiveness etc., are taken care into account while developing an application as this directly affects user experience which ultimately leads either success or failure of any given product! Use tools like Firebase Crashlytics which provide detailed reports regarding crashes happening inside applications helping developers fix them quickly without having users report them manually via emails etc.. 3
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